What is the difference between Impressions and Reach? Actually, what are social media impressions? And what is social media reach? #ChiaExplains everything you ever wanted to know about social media impressions and reach inside the video!
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Inside #ChiaExplains social media reach VS impressions:
00:25 What are social media impressions?
00:36 What is social media reach?
01:01 TIP – this is something that often confuses people, but social media impressions and social reach actually refer to THIS, and not THAT
01:19 Example of difference between social media reach vs. impressions
01:47 Quiz on the difference between impressions and reach!
02:08 Answer to the difference between reach and impressions
02:38 So what are UNIQUE impressions?
02:45 Why social media reach is one of your most important social media metrics
03:14 Calculate your reach with this social reach calculator
03:46 TIP – what to keep an eye on when you check out your social media reach
03:59 TIP – this simple formula shows you how your social reach affects almost ALL your KPIs for social media, especially in terms of social media engagement
Creator and host: Chia-Luen Lee
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What are Social Media Impressions? Well, your Social Media Impressions are basically the number of times that your post is SHOWN to someone, like in their social media feed.
So, then, what is Social Media REACH and how is it different? Well, to put it really simply, your Social Media Reach is the number of PEOPLE who will see that post – or, actually, it’s more like a super close estimate. Now, there are a few factors that will affect your Reach, like the number of followers you have, and what percentage of them actually SEES the stuff you share on any given day… but, it basically all comes down to how many people will see your post.
And that’s another thing to keep in mind: Social Media Impressions and Social Reach refer to individual POSTS or pieces of content – NOT people. And your number for Social Media Reach is almost always going to be lower than your number of Impressions, because one person can easily be shown the same post more than once.
For example, let’s say you publish a new post on your Facebook Page. And ONE of your fans sees it. This counts as ONE impression and ONE person Reached. But then, when they’re scrolling through their feed, they see your post again because it was shared by one of their friends. Now, that same post has TWO Impressions – because it was seen TWICE – but it still has ONE for Reach, since both times it was shown to the same person.
Hopefully, the difference between Impressions and Reach is a little clearer now, but I have a little quiz for you guys, just to keep you on your toes. So, again, let’s say you share a new post to your Facebook Page, and this time, 5 of your followers see that post TWICE. How many Impressions and how much Social Reach does that post have? You should see a tiny pop-up in the corner right about now – so click on it to take the quiz – you can pause the video and then hit play again when you’re ready.
OK, so… if 5 people see the same post twice, that means it had 10 impressions and a 5 for Social Media Reach… remember, the post may have been SHOWN 10 times, but that was to the same 5 people. So how’d you do? That wasn’t so bad, right?! If you have any questions now, you can ask away in the Comments section, or feel free to just let me know how you did!
So, to recap: your Impressions are the number of times your post is SHOWN to people, while your Social Media Reach is based on the number of PEOPLE who see that post. These terms kind of overlap, and some people even refer to Social Media Reach as UNIQUE Impressions.
Now, as far as social media metrics go, your Social Media Reach is a big one – and it’s something that usually varies for each platform – and that’s normal. Assuming that you’re not trying to be equally active on Twitter, LinkedIn, and everywhere else at the same time – and you’re focusing on the best social media sites for your business (which is great!), this is why your Social Media Reach can be really high on one platform, and really low on another… Hopefully, it’s HIGHER on the platforms that you’re working on – and you can check this.
Brand24 has an automatic Social Media Reach calculator – it actually shows you a BUNCH of social…
(Watch video for details & see where to find a free social media reach calculator)