Which social media trends do businesses need to watch out for in 2017? We asked some of the world’s top social media experts for their opinion and here’s what they told us. To learn more about how your business can benefit from social media, visit https://www.talkwalker.com
2016 was a big year for social media.
From Facebook’s big push in live video, to Instagram muscling in on Snapchat’s stories format, the tussle between social networks has been fierce as each platform battles for a share of your attention. We’ve also seen social media affect globally significant events like the “Brexit” referendum in the UK and the US election, as politicians wise up to the impact social networks can have on public opinion. Overall, we’re now spending almost 2 hours a day on social media or about 15% of our time awake.
So what will 2017 bring and what social media trends do businesses need to be aware of next year? That’s the question we posed to some of the biggest names in the social media world including Rand Fishkin, Michael Stelzner, Marsha Collier, Ian Cleary and many more. Here are 8 trends they expect to see next year.