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The Connected Consumer: How Digital and Mobile are Reshaping Retail

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For consumer products manufacturers and their retail partners, bricks and clicks are no longer separate.

Digital access is pervasive as consumers rapidly and readily adopt new technology and connective communications in their quest for a more complete relationship with the brands they trust and the products and services they need and want.

The figurative moment of truth for a retail now begins long before the shopper enters a physical store. Here, our consumer markets experts share stats and key traits of today’s connected consumer.

This is an excerpt of our on-demand webinar, The Connected Consumer in 2015 and Beyond: What You Need to Know, What You Need to Do! Get the full webinar here:


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