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Social Media Marketing: Integrating email and Facebook for success

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Highlighting the reasons why it is so essential for brands to integrate email and Facebook, Jay Baer, President, Convince and Convert, presented, “More Alike than Different: Why Email is Madonna, and Facebook is Lady Gaga,” at MarketingSherpa Email Summit 2013. In this excerpt, Jay explained how he sees email as Madonna and Facebook as Lady Gaga, why connecting social media accounts rather than having visitors fill out form fields with their information makes marketers’ jobs easier and how to have a relationship between your audience across as many inboxes as possible.

Watch Jay Baer’s entire presentation at MarketingSherpa.com/video —
http://bit.ly/13IGYAK

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