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Social Media 101: How to Start a Business Marketing Plan (updated)

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Social media marketing can help your business to increase revenue and achieve a high ROI for marketing efforts. The cost / benefit ratio can often far surpass those of traditional marketing: many tools are free, and have a very wide reach. Social media marketing offers many of the benefits of word-of-mouth advertising, with an exponentially higher ‘share’ rate. Our webinar will describe the ins and outs of social media marketing by examining actual case studies of businesses that have worked with Situated Research. This webinar is part of our ‘Social Media 101’ series.

Topics covered:
– Defining social networking and social media
– How to utilize the power of the most popular social networks
– How to use each social network most effectively
– How to develop a basic marketing plan
– Long-term benefits of participation


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Steve Saunders says:

With Facebook's Graph Search crawling everything you check on the web, and getting your online footprint on their records, they'd be suggesting a lot of establishments that you like. Get your business crawled and maybe get suggested to people and future clients.

Spook SEO says:

We can definitely see the power of social media but unfortunately, many new marketers use social media in a wrong way. They try to promote or advertise through Facebook without even utilizing the right approach and not having a great plan on how to use Facebook for their campaign. Many fail to see the bigger picture which is why they question the efficiency of social networking.

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