At the Okanagan Marketing Summit – Csek Creative’s Ryan Lahay shared keys to success in online marketing. Before he spoke about the difference between paid online marketing and organic online marketing, he touched on the online sales funnel. He emphasized that businesses need to do everything in their power to make sure that the generated traffic that comes to their site needs to stay there and ultimately convert to a paying customer.
Ryan shared some of the things that we can be looking at and doing to help visitors down that sales funnel – and arms us with important questions that we need to ask about our online presence. He then went on to explain how to use these fundamentals across all paid marketing channels – such as Twitter, Adwords, and Facebook. Lastly, Ryan touched on the importance of Content Marketing, the silver bullet that arms companies with everything they need to market themselves online.
Slides are available at http://www.csekcreative.com/blog/news/Press-Releases/148:okanagan-marketing-summit-review-and-slides