Communities offer powerful opportunities for businesses to get in front of new audiences. In this show with +David Amerland, +Mark Traphagen, and I, we will discuss key dos and don’ts for leveraging communities to grow your presence online.
The YouTube link is here: http://www.youtube.com/watch?v=K7ZSqS1APfE
The show will air at 1 PM ET (Boston time) on Tuesday November 11th. Say YES (or Maybe) to get access to the video for live or later viewing.
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Time Stamps for this show are as follows:
1:28- What’s going on with Matt Cutts?
5:24- Intro to David Amerland and his thoughts on Matt Cutts
7:40- Discussing Bing’s recent changes
16:00- Using communities to get in front of an audience and build trust
20:58- Idea of Us vs Them and creating boundaries
25:35- Do you create boundaries that are permeable?
27:28- Using communities effectively to build reputation and gain SEO benefits
32:05- Benefits of communities are largely long term
38:03- Creating relationships with layers of transparency
41:40- How do you help people move through the four stages of communities? Member, Influence, Integration, and Emotion
44:32- How can we foster a greater connection in larger groups to prevent the “Them” feeling?
46:10- Community activity increasing due to desire to interact with people who have similar interests
50:05- Communities becoming more valuable for brands to be known and engage
55:23- Significance of communities connected to identifiable entities
1:01:25- Role that moderators play in communities
1:05:00- Are communities for customer support and service a good or bad idea?
1:06:49- What about people who do not want to be put into one box?
1:09:28- Do you think Google+ platform will shape us as individuals more than we as individuals use Google+ to shape Google?
1:12:39- Closing remarks from David Amerland
1:13:11- Closing remarks from Mark Traphagen
1:14:25- Closing remarks from Eric Enge