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How to Set up Google Alerts for Passive SEO and Marketing

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In this tutorial, you’ll learn how to set up Google alerts to automate 8 SEO and marketing tasks.
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Google Alerts is a free tool that allows you to monitor the web for mentions of keywords and phrases. But there’s so much more to Alerts than basic keywords.

By combining Google advanced search operators with common footprints, you can narrow in on specific search queries for various marketing tasks that will save you hours of time in link prospecting, finding collaboration opportunities, and more.

To create a simple Google alert, just type in a search query, and Google will send you new email notifications based on your search parameters.

This tutorial will go beyond the basics, and dig deeper into solid examples of good alerts you can set up without getting irrelevant results in your inbox.

Here’s a quick breakdown of the alerts:

1. Find unlimited guest posting opportunities without lifting a finger.
2. Monitor your brand for unlinked mentions.
3. Monitor questions in your niche.
4. Find opportunities for free press (and links) from journalists.
5. Monitor your competitors (two easy hacks).
6. Find NAP citation opportunities for local SEO.
7. Monitor for theft of your digital products.
8. Find hyper-targeted interview opportunities.

Take advantage of Google’s free tools and save yourself some time.

Additional resources:
Google Advanced Search Operators Tutorial ► https://www.youtube.com/watch?v=yWLD9139Ipc&list=PLvJ_dXFSpd2uduX3mGLgX_uMK6Eqb8VZF&index=3
How to use Ahrefs’ Alerts ► https://www.youtube.com/watch?v=oC7ruFris0A&list=PLvJ_dXFSpd2vX2RVxjEjBmYoeX6LmJFGP&index=7
Local SEO and NAP citations ► https://www.youtube.com/watch?v=pQSVsHvpTTA
Full blog post on Unlinked Mentions ► https://ahrefs.com/blog/unlinked-mentions/

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Comments

Allen Friello says:

Nice Work !

Alex Herrera says:

Extremely actionable video, please keep sending them they are incredible. Quick question: I try to use the alert for the word " ciclomontañismo" or mountain biking in english. I used the language in English and i got the latest result in the list a you tube video from 2012. I know that i should use spanish as languaje but i just want to understand why if i use english , google trend have me such a old results ? Any idea ? Thanks

G Suite Info says:

Great video, Sam. I realized recently that you can consolidate multiple Google Alerts into a single Google Sheets file. Easier than parsing through emails. Just recorded this to explain the setup: https://youtu.be/uIRA7QQFlMw

Granit Sadiku says:

Hi Sam Oh, Your tutorials are very awesome, mind giving me URL or to put more new content to related DigitalPR

Stacy Schanks says:

I've done this for blog posting and it's helped me 10 fold thank you so much!

akash joshi says:

It's really helpful thanks for sharing 🙂

Pwolly says:

Is there any way to get a list of relevant sites in an industry by the amount of traffic the site receives from google? For example the top 100 sites about bicycles in the UK…

sachin patil says:

Thanks for share informative information. But I ask one question. How to find high authority blog commenting sites.

Universal Fun says:

Very good information I'm basic in blog

Aruba Web Tech says:

wow this is amazing – thx a ton Sam

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