The trick to finding the best social media sites for marketing your business is to track down the actual social media websites that your potential customers use – this shows you exactly where you need to focus on building social media presence. Get TIPS & learn how to find the best social media platforms for your business inside the video.
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#ChiaExplains how to find the best social media sites for marketing your business:
00:23 Track online mentions of your brand to find the best social media sites for your business
00:41 What if people aren’t talking about your brand (yet)?
01:19 How to find even more social media websites for your company
01:25 How many social media platforms is enough?
02:08 Repurpose your content for different social media sites
02:48 How to find the best social media sites by monitoring keywords related to your product, industry or niche
04:04 TIP to finding even MORE social media sites (hint: there’s something else you def want to monitor, and it’s not your brand name OR your product/service/niche)
04:14 Build social media presence to find more customers (for example, on Twitter)
Creator: Chia-Luen Lee
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The first rule of thumb when you’re trying to find the best social media platforms for your business, is to be where your customers are. This sounds kind of generic and it would be pretty cheesy if I just stopped there, but there IS an actionable way to find out which social platforms your customers prefer. And I’m going to try to show you how you can do that inside this video.
Ideally, you would start by tracking online mentions of your brand.
Tracking your brand mentions and the platforms they’re coming from, shows you exactly which websites your customers like to use. BUT, obviously, tracking online mentions of your brand only works if your business is already somewhat known, at least enough so that people talk about it every now and then.
If you’re not quite there yet, you can still use this method to find the best social media platforms for your company – except, instead of tracking brand mentions, you’ll want to track online mentions of your product, service, or niche. For example, if you specialize in hiking shoes, you would track online mentions of keywords like “hiking shoes”, “hiking footwear” and “hiking boots”.
Actually, this is something you definitely want to do even if your business already generates mentions on its own. Tracking relevant mentions apart from your company or brand name is a really good way to discover even more social media sites for your business – which brings us to the second rule of thumb:
Make sure your brand is on more than one social media platform.
Not everybody likes to consume content the same way: some people prefer watching videos on YouTube, some like reading articles or blog posts, and there are those who just want to listen to podcasts. The same goes for different platforms. While one segment of your audience may prefer Twitter, another might spend more time on YouTube, while your biggest segment may end up coming from a forum like Reddit or Quora.
Which is why you want to make sure your business is on more than one social media platform. Now, if you create your own content, don’t worry. I know that content creation in any form is a super time-consuming process, and I’m NOT suggesting that you spend all your time trying to create different content for each platform.
Instead, you can repurpose the content you already have. So, if you record a good YouTube video, you can strip down the audio and turn it into a podcast episode. Or take that same video, transcribe it, add some images and turn THAT into a blog post. These are just some of the basic ways that you can re-purpose your content to build social media presence on more than one platform. Now, you can definitely get creative and find other ways to reuse a single piece of content, but that is a topic for another video.
So, after you’ve started monitoring your brand mentions – or mentions of your product or service – you can analyze the data and find out which social media platforms are the best ones for your business. I use Brand24 for this, so I’ll show you what that looks like from here.
This is the project that we created earlier, tracking mentions of “hiking shoes”, “hiking footwear” and “hiking boots”. Now, to find the best social media sites for a business that…
(See video for more TIPS & details.)