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How facial recognition advertising is becoming your new social contract

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Facial recognition advertising as depicted in Minority Report is coming to your local stores sooner than you thought. The technology is becoming so mainstream it will become a part of the new social contract.

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Several US retailers, including Walgreens and Kroger, are piloting facial recognition advertising in physical stores. The goal is to use all available information from the cameras to target customers with relevant ads in a similar way online advertising targets Internet users.

Apps on your phone can use your high definition selfie camera to track your emotional expressions of your face as you listen to music, and suggest you playlists that correspond to your mood. A social media platform can track your face as you are typing that comment or text with your friends, and suggest you mood-specific ads.

All major technology companies are heavily investing into the development of facial recognition, including Google, Apple, Amazon, Samsung or Microsoft. With their massive reach on the market, it will soon become extremely difficult for you to avoid being identified every step of your way if you want to be a functioning individual.

Sources:

Amazon Facial Rekognition bias

https://www.reuters.com/article/us-amazon-com-facial-recognition/amazons-face-id-tool-mismatched-28-members-of-congress-to-mug-shots-aclu-idUSKBN1KG1K7

Facial recognition targeted advertising
https://www.cbc.ca/news/technology/cameras-targeted-advertising-1.5107784
https://www.cbc.ca/news/technology/facial-recognition-technology-concerns-1.4826931
https://www.wsj.com/articles/walgreens-tests-digital-cooler-doors-with-cameras-to-target-you-with-ads-11547206200
https://www.theguardian.com/media/pda/2010/sep/27/advertising-billboards-facial-recognition-japan

Facial Recognition: Ads Target Consumers for You


https://qz.com/512378/ads-have-started-watching-you-back-which-is-not-creepy-at-all/

https://www.washingtonpost.com/news/the-switch/wp/2015/06/11/facial-recognition-technology-is-everywhere-it-may-not-be-legal/

Webcam-Based Emotion Ad Tracking Is A Real Thing And Big Brands Are Doing It


https://www.digitaltrends.com/cool-tech/facial-recognition-taxi-japan/
https://www.inc.com/molly-reynolds/how-facial-recognition-is-shaping-the-future-of-marketing-innovation.html
https://www.theguardian.com/media-network/2016/aug/17/facial-recognition-a-powerful-ad-tool-or-privacy-nightmare
https://www.forbes.com/sites/jaysondemers/2017/11/27/facial-recognition-could-drive-the-next-online-marketing-revolution-heres-how/

How 5 brands have used facial recognition technology


https://adage.com/article/digital/apple-iphone-features-facial-recognition/310434
https://adage.com/article/news/brands-facial-recognition-campaigns/244233
https://www.globenewswire.com/news-release/2018/08/16/1553082/0/en/Facial-Recognition-Market-to-Touch-US-8-Bn-by-2022-at-19-68-CAGR-Industry-Leaders-Analysis-Safran-SA-NEC-Corporation-Gemalto-Cognitec-Systems-Aware-Inc-Daon-FaceFirst-Ayonix-Key-Le.html
https://www.washingtonpost.com/technology/2019/04/30/amazons-facial-recognition-technology-is-supercharging-local-police/
https://news.yahoo.com/amazon-shareholders-support-selling-face-recognition-tech-police-214215508.html?guccounter=1&guce_referrer=aHR0cHM6Ly9kdWNrZHVja2dvLmNvbS8&guce_referrer_sig=AQAAALe3aIF8cnRu8y8uVO_ZmXymLXlhzU2E52rDQRCg9i3AgAoMtJFgA7SE3fkcPQ14YoadGiPIseH4sYl82Ou3teyzAe-pp3ysCAjCxvB3gzL8SJypcvNzFRTK_PYjmhIZYvngAjsvhQh0Hf3RgdvrSnsWAkxFTPqGb-WSdbwbf2Ut

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Comments

Adrian 149915 /29/9+2=11 says:

And again. Proof that your Government does Not care.
Regardless who is the Temporary President. . Never trust government. Or use Facebook again. It's easy. I lived before it existed.

花ちゃん says:

Just use an adblocker

He Was Fuzzy Wuzzy says:

A new dystopian age is coming.
~The Future

Mike B says:

why we need mom & pop stores

ZAIRED says:

Please create an account on steemit and dtube! crypto based platforms are great!

Steven Bee says:

Maybe the Amish are on to something

TheWipal says:

heloooo dystopiaaa, hoping global warming just comes and wipes us out at this point

Curiosity Ridge says:

This can be avoided, by the use of crypto. Many services rely on ads to keep their doors open. However some businesses have switched away from ads and now use crypto. The idea is that when you use a service you computer will mine crypto for the company in the background.

Meaning a more enjoyable experience for you, and a more profitable experience for the service.

Sites like TPB have already begun this as a way to fundraise without the need for ads.

GS_01-03 says:

So we’re all going to have to start wearing face masks in public just like in every cyberpunk dystopia?

TheDarkKnight says:

1984 dystopian world

Neon City says:

If you dont have a list of things when you go shopping, you are wasting money anyways with or without advertisement most of the time.

Tan Yb says:

Is WhatsApp safe to use?

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