How effective is social media in politics?

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Campaigns were estimated to have spent more than $1 billion on digital ads in 2016. But politics on social media can have drawbacks.

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GamingTV says:

well, let's put it this way, in 2011 youtube was flooded by doomsday videos convincing everyone a hidden invisible planet would crash into the earth, but didn't, so i'd say it's pretty damn effective, even at the primitive scale, even now i still see 9-11 new theory conspiracy videos

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