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Buying Products with a Tweet? Marc Jacobs is Socially Forward.

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Triple S, ep. 229

Filming with a Canon T4i. Editing with Adobe Premiere Pro.

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My friend Dawn Del Russo shared a link to an article this week that talked about the coolest fashiona nd social media news for the upcoming Fashion Week festivities.

I thought it would be a great thing to share with all of you so you can start thinking outside of the box of how to get some social attention.

This Fashionista.com article (http://fashionista.com/2014/01/marc-jacobs-is-opening-a-fashion-week-pop-up-that-accepts-tweets-as-payment/) talks about the Daisy Marc Jacobs Tweet Shop. What otherwise would seem like a normal pop-shop is a place where this fashion design icon will be selling product in return for social media activity. By posting a tweet, Instagram photo or Facebook update with the hashtag #MJDaisyChain, visitors can exchange online chatter for goods.

This is really cool because it’s not really been defined that the size of your audience matters. MJ is simply seeing the power of social media and attracting eyes on their product in return for more conversation about their brand. It may seem like you can get something for “free” but you’ve built a network of people who trust you in some respect and they are able to tap into that with your desire to talk about them in return for product. Think Klout, but without the middle man.

Now, can you business plan stand for you constantly getting paid in promotion. Uh no. But seeing the power of word of mouth and using this opportunity to allocate a budget for promotion even though it’s in the form of product is a really unique and still not often seen strategy. Props to Marc Jacobs! I loved you already but this is really cool.

Have you seen a brand do something cool like this? Or have you? Share in the comments!

Comments

Daniela Ramírez says:

Special K did this too, two years ago 🙂 > "Special K Tweet Shop" Special K Tweet Shop

Who Gave You The Mic says:

Hey Amy,

So what are your thoughts on the Super bowl Esurance twitter contest?
Honestly I think it is very similar to the Marc Jacobs marketing idea. The last few days my twitter news feed has been chaotic. My best buddy serious tweeted them 1700 times between the last 2 days (He numbered them). By far the best marketing plan in the history of social media!

Austin Stallings says:

Love the look

CiSzLa says:

My Apartment back in Houston offered me $200 off if I liked them on FB. Of course, I'll hit "Like" for $200. I think it was a smart move from their part… than I moved back  to Ohio, and of course the good ol' OH isn't as socially advanced, I got no sweet "like" offers here.

Syazrin Mohd Noor says:

I love you.

Let's Go Road Trippin says:

I have been thinking about how to do something like this.  Now I know 🙂

Phil Esposito says:

Very similar to the t-shirt vending machine that Engadget did at ces. Tweet with their hashtag and you get a free t-shirt. 

Fábio Dias says:

Amazing idea… had never thought of such use for social! As you mentioned, always great to hear about such outside of the box ideas… cool stuff.

Dawn Del Russo says:

I <3 you for the mention..and how cool is that story!! Must meet when your in NYC!

Evan Nakagawa says:

That's really smart. It's good to see traditional companies try this approach and not just YouTubers and other internet personalities. This "Tweet Shop" is the designer equivalent of "RT for a DM/ shout-out/ follow"

Jinzo says:

Hhmm.. I hope this kind of networking will be available on electronics or sports gear. The concept is cool. 🙂

Seif Elahmar says:

Nice social market idea

Anita Coleman says:

Great marketing strategy. Thanks for the idea

Stefan S says:

Nice video and nice head band you look like a ninja 😀

SimplyPops says:

You look beautiful on this video 🙂 but Have you heard the news about Austin Evans House 🙁

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