Content marketing is easy to get started in – and twice as easy to get lost in. This video shares the top 5 things I wish I’d known about content marketing before diving into the deep end (AKA what every content marketer needs to know)!
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#ChiaExplains what every digital marketer needs to know before they get started in content marketing!
(Consider this your basic “how to” guide for beginners, filled with essential content marketing tips on how to research your audience, the importance of SEO, what to look for in your data, building relationships, using tools and more – create an effective content marketing strategy with these tips!)
00:43 What every content marketer needs to know 1: How to research your audience
01:17 TIP: Now go DEEPER and create better content by finding out what kind of questions your audience has – and answer them!
01:57 What every content marketer needs to know 2: SEO is your friend
02:10 TIP: Do THIS before you start to write any articles!
02:18 TIP: Avoid content cannibalization!
02:35 What every content marketer needs to know 3: Data is invaluable
02:44 TIP: What to look for in your data
03:22 What every content marketer needs to know 4: Relationships matter
03:59 TIP: How building relationships foster engagement
04:35 What every content marketer needs to know 5: How to delegate and save time with tools & apps
Creator + host: Chia-Luen Lee
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Even though 91% of B2B marketers do content marketing, 63% of businesses DON’T have a documented content marketing strategy, making it hard for new content marketers to find their bearings. That’s why I’m sharing 5 things I wish I’d known about content marketing inside this video.
Hey it’s Chia from Brand24 and today I’ve put together a few content marketing tips based on the top 5 things that I wish I’d known about content marketing before diving in headfirst.
First of all, content can take on many forms: blogging, articles, podcasts and videos. Today, we’re going to focus on articles and blog posts, since it’s where most of us begin.
So, the first thing I wish I’d known about content marketing is that there are so many ways to RESEARCH your audience. DON’T make any assumptions – that’s how you create a disconnect between what you THINK your readers want VS what they actually want.
Start by looking at their demographics. Where is your target audience from? What do they do? For the most part, are they older, younger or somewhere in the middle? How did they find you? Research as much about your audience as you can – this will help you figure out how to communicate with them and even build a buyer persona.
Then you want to dive even deeper into your research and see what kind of problems or questions you can answer for your audience. To do that, you have to be listening to them in the first place and paying attention to the obvious clues they give you. Maybe one of your best features is hidden too deeply and they have no idea it even exists. Or your last product upgrade could’ve turned out to be more of a downgrade for them. See if they’re confused about how your product works – you might need to provide more educational content. And in some cases, you could even find that they’re using your product in a really different way than you’d expected. All of these situations require different types of content, or at least different messages.
The 2nd thing I wish I’d known is how much your content is affected by SEO. If you’re going to be writing articles and blog posts, then one of the first things you want to do is learn the basics of SEO – if you like YouTube, I recommend Moz and Brian Dean. And before you start to write any articles, run a simple content AUDIT first. Go through the existing content for your site to identify content gaps. Basically, you want to avoid covering the same topics or you might hurt your SEO with content cannibalization. This is when you have more than 1 blog post targeting the same keywords – you could end up splitting your traffic between these articles, making it hard for any of them to rank on page 1 in Google.
And the 3rd thing I wish I’d known about content marketing is how much DATA matters, because it’s not enough to just write good copy – not anymore. After you’ve run your content audit and…
See the video for more details!