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Advertising and Branding Industry – Online and Social Media Trends

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In this video, Jack W. Plunkett, CEO of Plunkett Research, Ltd. discusses several emerging trends in the Advertising and Branding industry. Topics include ad agencies adapting to online media, the rise of location-based advertising through smartphones’ GPS, and tailoring ads to consumers through social media.

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Jack W. Plunkett says:

Be sure to see our Advertising, Branding & Marketing Industry page on our website. You'll find a great industry overview and a very useful statistical table.

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